When it comes to Facebook advertising, “There’s levels to this [expletive].” You can publish a post, click “Boost Post,” and tell yourself that you are “advertising on Facebook.” For those of you that think that’s the end of the game, stop reading here—“Congratulations, You’ve Done IT!”
For the rest of us even a little bit familiar with Power Editor or used to hearing whispers of “The Facebook Pixel,” this article is for you.